Global Alcohol Drink Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032
1 Market Overview
- 1.1 Product Overview and Scope
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Market Analysis by Type
- 1.3.1 Overview: Global Alcohol Drink Consumption Value by Type: 2021 Versus 2025 Versus 2032
- 1.3.2 Beer
- 1.3.3 Wine
- 1.3.4 Spirits/Distilled Liquor
- 1.3.5 Cider & Perry
- 1.3.6 Ready-to-Drink (RTD) Alcoholic Beverages
- 1.3.7 Liqueurs & Aperitifs
- 1.4 Market Analysis by Sales Channel
- 1.4.1 Overview: Global Alcohol Drink Consumption Value by Sales Channel: 2021 Versus 2025 Versus 2032
- 1.4.2 On-Trade (On-Premise)
- 1.4.3 Off-Trade (Retail/Take-Home)
- 1.4.4 E-Commerce & Online Delivery
- 1.4.5 Duty-Free & Travel Retail
- 1.5 Market Analysis by Consumer Groups
- 1.5.1 Overview: Global Alcohol Drink Consumption Value by Consumer Groups: 2021 Versus 2025 Versus 2032
- 1.5.2 Male
- 1.5.3 Female
- 1.6 Global Alcohol Drink Market Size & Forecast
- 1.6.1 Global Alcohol Drink Consumption Value (2021 & 2025 & 2032)
- 1.6.2 Global Alcohol Drink Sales Quantity (2021-2032)
- 1.6.3 Global Alcohol Drink Average Price (2021-2032)
2 Manufacturers Profiles
- 2.1 Anheuser-Busch InBev
- 2.1.1 Anheuser-Busch InBev Details
- 2.1.2 Anheuser-Busch InBev Major Business
- 2.1.3 Anheuser-Busch InBev Alcohol Drink Product and Services
- 2.1.4 Anheuser-Busch InBev Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.1.5 Anheuser-Busch InBev Recent Developments/Updates
- 2.2 Diageo plc
- 2.2.1 Diageo plc Details
- 2.2.2 Diageo plc Major Business
- 2.2.3 Diageo plc Alcohol Drink Product and Services
- 2.2.4 Diageo plc Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.2.5 Diageo plc Recent Developments/Updates
- 2.3 Heineken
- 2.3.1 Heineken Details
- 2.3.2 Heineken Major Business
- 2.3.3 Heineken Alcohol Drink Product and Services
- 2.3.4 Heineken Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.3.5 Heineken Recent Developments/Updates
- 2.4 Pernod Ricard
- 2.4.1 Pernod Ricard Details
- 2.4.2 Pernod Ricard Major Business
- 2.4.3 Pernod Ricard Alcohol Drink Product and Services
- 2.4.4 Pernod Ricard Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.4.5 Pernod Ricard Recent Developments/Updates
- 2.5 Carlsberg Group
- 2.5.1 Carlsberg Group Details
- 2.5.2 Carlsberg Group Major Business
- 2.5.3 Carlsberg Group Alcohol Drink Product and Services
- 2.5.4 Carlsberg Group Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.5.5 Carlsberg Group Recent Developments/Updates
- 2.6 Molson Coors Beverage Company
- 2.6.1 Molson Coors Beverage Company Details
- 2.6.2 Molson Coors Beverage Company Major Business
- 2.6.3 Molson Coors Beverage Company Alcohol Drink Product and Services
- 2.6.4 Molson Coors Beverage Company Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.6.5 Molson Coors Beverage Company Recent Developments/Updates
- 2.7 Constellation Brands
- 2.7.1 Constellation Brands Details
- 2.7.2 Constellation Brands Major Business
- 2.7.3 Constellation Brands Alcohol Drink Product and Services
- 2.7.4 Constellation Brands Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.7.5 Constellation Brands Recent Developments/Updates
- 2.8 Brown-Forman Corporation
- 2.8.1 Brown-Forman Corporation Details
- 2.8.2 Brown-Forman Corporation Major Business
- 2.8.3 Brown-Forman Corporation Alcohol Drink Product and Services
- 2.8.4 Brown-Forman Corporation Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.8.5 Brown-Forman Corporation Recent Developments/Updates
- 2.9 Asahi Group Holdings
- 2.9.1 Asahi Group Holdings Details
- 2.9.2 Asahi Group Holdings Major Business
- 2.9.3 Asahi Group Holdings Alcohol Drink Product and Services
- 2.9.4 Asahi Group Holdings Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.9.5 Asahi Group Holdings Recent Developments/Updates
- 2.10 Kirin Holdings Company
- 2.10.1 Kirin Holdings Company Details
- 2.10.2 Kirin Holdings Company Major Business
- 2.10.3 Kirin Holdings Company Alcohol Drink Product and Services
- 2.10.4 Kirin Holdings Company Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.10.5 Kirin Holdings Company Recent Developments/Updates
- 2.11 Beam Suntory
- 2.11.1 Beam Suntory Details
- 2.11.2 Beam Suntory Major Business
- 2.11.3 Beam Suntory Alcohol Drink Product and Services
- 2.11.4 Beam Suntory Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.11.5 Beam Suntory Recent Developments/Updates
- 2.12 E.&J. Gallo Winery
- 2.12.1 E.&J. Gallo Winery Details
- 2.12.2 E.&J. Gallo Winery Major Business
- 2.12.3 E.&J. Gallo Winery Alcohol Drink Product and Services
- 2.12.4 E.&J. Gallo Winery Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.12.5 E.&J. Gallo Winery Recent Developments/Updates
- 2.13 Treasury Wine Estates
- 2.13.1 Treasury Wine Estates Details
- 2.13.2 Treasury Wine Estates Major Business
- 2.13.3 Treasury Wine Estates Alcohol Drink Product and Services
- 2.13.4 Treasury Wine Estates Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.13.5 Treasury Wine Estates Recent Developments/Updates
- 2.14 China Resources Snow Breweries
- 2.14.1 China Resources Snow Breweries Details
- 2.14.2 China Resources Snow Breweries Major Business
- 2.14.3 China Resources Snow Breweries Alcohol Drink Product and Services
- 2.14.4 China Resources Snow Breweries Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.14.5 China Resources Snow Breweries Recent Developments/Updates
- 2.15 Thai Beverage (ThaiBev)
- 2.15.1 Thai Beverage (ThaiBev) Details
- 2.15.2 Thai Beverage (ThaiBev) Major Business
- 2.15.3 Thai Beverage (ThaiBev) Alcohol Drink Product and Services
- 2.15.4 Thai Beverage (ThaiBev) Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.15.5 Thai Beverage (ThaiBev) Recent Developments/Updates
- 2.16 Kweichow Moutai Co., Ltd
- 2.16.1 Kweichow Moutai Co., Ltd Details
- 2.16.2 Kweichow Moutai Co., Ltd Major Business
- 2.16.3 Kweichow Moutai Co., Ltd Alcohol Drink Product and Services
- 2.16.4 Kweichow Moutai Co., Ltd Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.16.5 Kweichow Moutai Co., Ltd Recent Developments/Updates
- 2.17 Wuliangye Group
- 2.17.1 Wuliangye Group Details
- 2.17.2 Wuliangye Group Major Business
- 2.17.3 Wuliangye Group Alcohol Drink Product and Services
- 2.17.4 Wuliangye Group Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.17.5 Wuliangye Group Recent Developments/Updates
- 2.18 Tsingtao Brewery Co., Ltd
- 2.18.1 Tsingtao Brewery Co., Ltd Details
- 2.18.2 Tsingtao Brewery Co., Ltd Major Business
- 2.18.3 Tsingtao Brewery Co., Ltd Alcohol Drink Product and Services
- 2.18.4 Tsingtao Brewery Co., Ltd Alcohol Drink Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
- 2.18.5 Tsingtao Brewery Co., Ltd Recent Developments/Updates
3 Competitive Environment: Alcohol Drink by Manufacturer
- 3.1 Global Alcohol Drink Sales Quantity by Manufacturer (2021-2026)
- 3.2 Global Alcohol Drink Revenue by Manufacturer (2021-2026)
- 3.3 Global Alcohol Drink Average Price by Manufacturer (2021-2026)
- 3.4 Market Share Analysis (2025)
- 3.4.1 Producer Shipments of Alcohol Drink by Manufacturer Revenue ($MM) and Market Share (%): 2025
- 3.4.2 Top 3 Alcohol Drink Manufacturer Market Share in 2025
- 3.4.3 Top 6 Alcohol Drink Manufacturer Market Share in 2025
- 3.5 Alcohol Drink Market: Overall Company Footprint Analysis
- 3.5.1 Alcohol Drink Market: Region Footprint
- 3.5.2 Alcohol Drink Market: Company Product Type Footprint
- 3.5.3 Alcohol Drink Market: Company Product Application Footprint
- 3.6 New Market Entrants and Barriers to Market Entry
- 3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
- 4.1 Global Alcohol Drink Market Size by Region
- 4.1.1 Global Alcohol Drink Sales Quantity by Region (2021-2032)
- 4.1.2 Global Alcohol Drink Consumption Value by Region (2021-2032)
- 4.1.3 Global Alcohol Drink Average Price by Region (2021-2032)
- 4.2 North America Alcohol Drink Consumption Value (2021-2032)
- 4.3 Europe Alcohol Drink Consumption Value (2021-2032)
- 4.4 Asia-Pacific Alcohol Drink Consumption Value (2021-2032)
- 4.5 South America Alcohol Drink Consumption Value (2021-2032)
- 4.6 Middle East & Africa Alcohol Drink Consumption Value (2021-2032)
5 Market Segment by Type
- 5.1 Global Alcohol Drink Sales Quantity by Type (2021-2032)
- 5.2 Global Alcohol Drink Consumption Value by Type (2021-2032)
- 5.3 Global Alcohol Drink Average Price by Type (2021-2032)
6 Market Segment by Consumer Groups
- 6.1 Global Alcohol Drink Sales Quantity by Consumer Groups (2021-2032)
- 6.2 Global Alcohol Drink Consumption Value by Consumer Groups (2021-2032)
- 6.3 Global Alcohol Drink Average Price by Consumer Groups (2021-2032)
7 North America
- 7.1 North America Alcohol Drink Sales Quantity by Type (2021-2032)
- 7.2 North America Alcohol Drink Sales Quantity by Consumer Groups (2021-2032)
- 7.3 North America Alcohol Drink Market Size by Country
- 7.3.1 North America Alcohol Drink Sales Quantity by Country (2021-2032)
- 7.3.2 North America Alcohol Drink Consumption Value by Country (2021-2032)
- 7.3.3 United States Market Size and Forecast (2021-2032)
- 7.3.4 Canada Market Size and Forecast (2021-2032)
- 7.3.5 Mexico Market Size and Forecast (2021-2032)
8 Europe
- 8.1 Europe Alcohol Drink Sales Quantity by Type (2021-2032)
- 8.2 Europe Alcohol Drink Sales Quantity by Consumer Groups (2021-2032)
- 8.3 Europe Alcohol Drink Market Size by Country
- 8.3.1 Europe Alcohol Drink Sales Quantity by Country (2021-2032)
- 8.3.2 Europe Alcohol Drink Consumption Value by Country (2021-2032)
- 8.3.3 Germany Market Size and Forecast (2021-2032)
- 8.3.4 France Market Size and Forecast (2021-2032)
- 8.3.5 United Kingdom Market Size and Forecast (2021-2032)
- 8.3.6 Russia Market Size and Forecast (2021-2032)
- 8.3.7 Italy Market Size and Forecast (2021-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Alcohol Drink Sales Quantity by Type (2021-2032)
- 9.2 Asia-Pacific Alcohol Drink Sales Quantity by Consumer Groups (2021-2032)
- 9.3 Asia-Pacific Alcohol Drink Market Size by Region
- 9.3.1 Asia-Pacific Alcohol Drink Sales Quantity by Region (2021-2032)
- 9.3.2 Asia-Pacific Alcohol Drink Consumption Value by Region (2021-2032)
- 9.3.3 China Market Size and Forecast (2021-2032)
- 9.3.4 Japan Market Size and Forecast (2021-2032)
- 9.3.5 South Korea Market Size and Forecast (2021-2032)
- 9.3.6 India Market Size and Forecast (2021-2032)
- 9.3.7 Southeast Asia Market Size and Forecast (2021-2032)
- 9.3.8 Australia Market Size and Forecast (2021-2032)
10 South America
- 10.1 South America Alcohol Drink Sales Quantity by Type (2021-2032)
- 10.2 South America Alcohol Drink Sales Quantity by Consumer Groups (2021-2032)
- 10.3 South America Alcohol Drink Market Size by Country
- 10.3.1 South America Alcohol Drink Sales Quantity by Country (2021-2032)
- 10.3.2 South America Alcohol Drink Consumption Value by Country (2021-2032)
- 10.3.3 Brazil Market Size and Forecast (2021-2032)
- 10.3.4 Argentina Market Size and Forecast (2021-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Alcohol Drink Sales Quantity by Type (2021-2032)
- 11.2 Middle East & Africa Alcohol Drink Sales Quantity by Consumer Groups (2021-2032)
- 11.3 Middle East & Africa Alcohol Drink Market Size by Country
- 11.3.1 Middle East & Africa Alcohol Drink Sales Quantity by Country (2021-2032)
- 11.3.2 Middle East & Africa Alcohol Drink Consumption Value by Country (2021-2032)
- 11.3.3 Turkey Market Size and Forecast (2021-2032)
- 11.3.4 Egypt Market Size and Forecast (2021-2032)
- 11.3.5 Saudi Arabia Market Size and Forecast (2021-2032)
- 11.3.6 South Africa Market Size and Forecast (2021-2032)
12 Market Dynamics
- 12.1 Alcohol Drink Market Drivers
- 12.2 Alcohol Drink Market Restraints
- 12.3 Alcohol Drink Trends Analysis
- 12.4 Porters Five Forces Analysis
- 12.4.1 Threat of New Entrants
- 12.4.2 Bargaining Power of Suppliers
- 12.4.3 Bargaining Power of Buyers
- 12.4.4 Threat of Substitutes
- 12.4.5 Competitive Rivalry
13 Raw Material and Industry Chain
- 13.1 Raw Material of Alcohol Drink and Key Manufacturers
- 13.2 Manufacturing Costs Percentage of Alcohol Drink
- 13.3 Alcohol Drink Production Process
- 13.4 Industry Value Chain Analysis
14 Shipments by Distribution Channel
- 14.1 Sales Channel
- 14.1.1 Direct to End-User
- 14.1.2 Distributors
- 14.2 Alcohol Drink Typical Distributors
- 14.3 Alcohol Drink Typical Customers
15 Research Findings and Conclusion
16 Appendix
- 16.1 Methodology
- 16.2 Research Process and Data Source
According to our (Global Info Research) latest study, the global Alcohol Drink market size was valued at US$ 86020 million in 2025 and is forecast to a readjusted size of US$ 130720 million by 2032 with a CAGR of 6.2% during review period.
Alcoholic drinks are beverages that contain ethanol (ethyl alcohol), produced by the fermentation of sugars from grains, fruits, or other sources. They are consumed worldwide for leisure, socialization, cultural traditions, and religious purposes, and are regulated in most countries due to their psychoactive and health effects.
The alcoholic drinks market industry chain begins upstream with the cultivation and processing of raw materials such as grains (barley, corn, wheat, rice), fruits (grapes, apples), sugarcane, hops, and yeast, supported by packaging material suppliers (glass, cans, PET bottles) and equipment manufacturers (fermentation tanks, distillation units); moves midstream into breweries, wineries, distilleries, and ready-to-drink beverage producers that manufacture, age, blend, package, and brand the products; and extends downstream into distribution networks including wholesalers, supermarkets, liquor stores, convenience stores, online platforms, bars, restaurants, hotels, and duty-free outlets that deliver the products to global consumers across retail and hospitality channels.
In 2024, the global alcoholic drinks market reached 20 billion liters in volume, with an average global market price of around US$ 4 per liter. The market average gross profit margin is around 35%.
The global Alcohol Drink market has been expanding steadily, driven by cultural consumption traditions, rising disposable income, and product innovation. With beer accounting for the largest share, followed by spirits, wine, and emerging ready-to-drink (RTD) products. The market has become increasingly diverse, with both premiumization and health-conscious alternatives shaping demand.
Key growth drivers include:Urbanization & Lifestyle Changes: Younger populations in emerging markets are driving demand for modern drinking formats, particularly RTDs and flavored Alcohol Drinks.Premiumization: Consumers are trading up to higher-quality spirits, craft beer, and boutique wines.Health-Conscious Behavior: Demand for low-alcohol and alcohol-free alternatives has surged, creating a new growth lane for producers.At the same time, the market faces constraints such as stringent regulations, fluctuating raw material costs, and shifts in consumer attitudes toward wellness and moderation.
North America remains a mature market, dominated by beer and spirits. Craft beer, hard seltzers, and premium whiskey categories continue to gain share. Consumers are increasingly health-conscious, fueling the rise of low-carb beers and non-Alcohol Drinks. Regulatory frameworks are well-defined, but rising taxation and stringent advertising controls can restrict growth.Europe has the most diverse alcohol culture, with wine dominating in Mediterranean countries, beer in Central and Eastern Europe, and spirits in Northern Europe. The region shows strong demand for premium wine, Champagne, and craft spirits. However, economic slowdown and high excise duties in several EU countries are affecting volume growth. Sustainability is a key driver, with eco-friendly packaging and organic wine gaining traction.APAC is the fastest-growing region, supported by expanding middle-class populations, urban nightlife culture, and greater acceptance of Western drinking trends. China is the largest market, though domestic spirits like baijiu dominate. Japan, South Korea, and Australia have strong wine and beer segments, while India’s spirits market is growing rapidly. APAC is also a hub for RTDs and innovative formats, making it the most dynamic region for future expansion.
The alcohol beverage market is highly competitive and fragmented, with a blend of multinational giants, regional players, and craft producers.Competition is also intensifying in the non-alcoholic segment, where traditional alcohol giants are launching alcohol-free versions of their flagship brands to retain consumers migrating to healthier options.
This report is a detailed and comprehensive analysis for global Alcohol Drink market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Consumer Groups. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Alcohol Drink market size and forecasts, in consumption value ($ Million), sales quantity (Kiloliters), and average selling prices (US$/L), 2021-2032
Global Alcohol Drink market size and forecasts by region and country, in consumption value ($ Million), sales quantity (Kiloliters), and average selling prices (US$/L), 2021-2032
Global Alcohol Drink market size and forecasts, by Type and by Consumer Groups, in consumption value ($ Million), sales quantity (Kiloliters), and average selling prices (US$/L), 2021-2032
Global Alcohol Drink market shares of main players, shipments in revenue ($ Million), sales quantity (Kiloliters), and ASP (US$/L), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Alcohol Drink
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Alcohol Drink market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Anheuser-Busch InBev, Diageo plc, Heineken, Pernod Ricard, Carlsberg Group, Molson Coors Beverage Company, Constellation Brands, Brown-Forman Corporation, Asahi Group Holdings, Kirin Holdings Company, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Alcohol Drink market is split by Type and by Consumer Groups. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Consumer Groups in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Beer
Wine
Spirits/Distilled Liquor
Cider & Perry
Ready-to-Drink (RTD) Alcoholic Beverages
Liqueurs & Aperitifs
Market segment by Sales Channel
On-Trade (On-Premise)
Off-Trade (Retail/Take-Home)
E-Commerce & Online Delivery
Duty-Free & Travel Retail
Market segment by Consumer Groups
Male
Female
Major players covered
Anheuser-Busch InBev
Diageo plc
Heineken
Pernod Ricard
Carlsberg Group
Molson Coors Beverage Company
Constellation Brands
Brown-Forman Corporation
Asahi Group Holdings
Kirin Holdings Company
Beam Suntory
E.&J. Gallo Winery
Treasury Wine Estates
China Resources Snow Breweries
Thai Beverage (ThaiBev)
Kweichow Moutai Co., Ltd
Wuliangye Group
Tsingtao Brewery Co., Ltd
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Alcohol Drink product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Alcohol Drink, with price, sales quantity, revenue, and global market share of Alcohol Drink from 2021 to 2026.
Chapter 3, the Alcohol Drink competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Alcohol Drink breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Consumer Groups, with sales market share and growth rate by Type, by Consumer Groups, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and Alcohol Drink market forecast, by regions, by Type, and by Consumer Groups, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Alcohol Drink.
Chapter 14 and 15, to describe Alcohol Drink sales channel, distributors, customers, research findings and conclusion.