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Advertising Global Industry Guide 2014-2023

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Table of Contents

    EXECUTIVE SUMMARY

      Market value

        Market value forecast

          Category segmentation

            Geography segmentation

              Introduction

                What is this report about?

                  Who is the target reader?

                    How to use this report

                      Definitions

                        Global Advertising

                          Market Overview

                            Market Data

                              Market Segmentation

                                Market outlook

                                  Five forces analysis

                                    Advertising in Asia-Pacific

                                      Market Overview

                                        Market Data

                                          Market Segmentation

                                            Market outlook

                                              Five forces analysis

                                                Advertising in Europe

                                                  Market Overview

                                                    Market Data

                                                      Market Segmentation

                                                        Market outlook

                                                          Five forces analysis

                                                            Advertising in France

                                                              Market Overview

                                                                Market Data

                                                                  Market Segmentation

                                                                    Market outlook

                                                                      Five forces analysis

                                                                        Macroeconomic indicators

                                                                          Advertising in Germany

                                                                            Market Overview

                                                                              Market Data

                                                                                Market Segmentation

                                                                                  Market outlook

                                                                                    Five forces analysis

                                                                                      Macroeconomic indicators

                                                                                        Advertising in Italy

                                                                                          Market Overview

                                                                                            Market Data

                                                                                              Market Segmentation

                                                                                                Market outlook

                                                                                                  Five forces analysis

                                                                                                    Macroeconomic indicators

                                                                                                      Advertising in Japan

                                                                                                        Market Overview

                                                                                                          Market Data

                                                                                                            Market Segmentation

                                                                                                              Market outlook

                                                                                                                Five forces analysis

                                                                                                                  Macroeconomic indicators

                                                                                                                    Advertising in Australia

                                                                                                                      Market Overview

                                                                                                                        Market Data

                                                                                                                          Market Segmentation

                                                                                                                            Market outlook

                                                                                                                              Five forces analysis

                                                                                                                                Macroeconomic indicators

                                                                                                                                  Advertising in Canada

                                                                                                                                    Market Overview

                                                                                                                                      Market Data

                                                                                                                                        Market Segmentation

                                                                                                                                          Market outlook

                                                                                                                                            Five forces analysis

                                                                                                                                              Macroeconomic indicators

                                                                                                                                                Advertising in China

                                                                                                                                                  Market Overview

                                                                                                                                                    Market Data

                                                                                                                                                      Market Segmentation

                                                                                                                                                        Market outlook

                                                                                                                                                          Five forces analysis

                                                                                                                                                            Macroeconomic indicators

                                                                                                                                                              Advertising in The Netherlands

                                                                                                                                                                Market Overview

                                                                                                                                                                  Market Data

                                                                                                                                                                    Market Segmentation

                                                                                                                                                                      Market outlook

                                                                                                                                                                        Five forces analysis

                                                                                                                                                                          Macroeconomic indicators

                                                                                                                                                                            Advertising in Spain

                                                                                                                                                                              Market Overview

                                                                                                                                                                                Market Data

                                                                                                                                                                                  Market Segmentation

                                                                                                                                                                                    Market outlook

                                                                                                                                                                                      Five forces analysis

                                                                                                                                                                                        Macroeconomic indicators

                                                                                                                                                                                          Advertising in The United Kingdom

                                                                                                                                                                                            Market Overview

                                                                                                                                                                                              Market Data

                                                                                                                                                                                                Market Segmentation

                                                                                                                                                                                                  Market outlook

                                                                                                                                                                                                    Five forces analysis

                                                                                                                                                                                                      Macroeconomic indicators

                                                                                                                                                                                                        Advertising in The United States

                                                                                                                                                                                                          Market Overview

                                                                                                                                                                                                            Market Data

                                                                                                                                                                                                              Market Segmentation

                                                                                                                                                                                                                Market outlook

                                                                                                                                                                                                                  Five forces analysis

                                                                                                                                                                                                                    Macroeconomic indicators

                                                                                                                                                                                                                      Company Profiles

                                                                                                                                                                                                                        Leading Companies

                                                                                                                                                                                                                          Appendix

                                                                                                                                                                                                                            Methodology

                                                                                                                                                                                                                              About MarketLine

                                                                                                                                                                                                                              Advertising Global Industry Guide 2014-2023

                                                                                                                                                                                                                              Summary

                                                                                                                                                                                                                              Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

                                                                                                                                                                                                                              Key Questions Answered -

                                                                                                                                                                                                                              - What was the size of the global advertising industry by value in 2018?
                                                                                                                                                                                                                              - What will be the size of the global advertising industry in 2023?
                                                                                                                                                                                                                              - What factors are affecting the strength of competition in the global advertising industry?
                                                                                                                                                                                                                              - How has the industry performed over the last five years?
                                                                                                                                                                                                                              - What are the main segments that make up the global advertising industry?

                                                                                                                                                                                                                              Scope

                                                                                                                                                                                                                              - Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
                                                                                                                                                                                                                              - The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
                                                                                                                                                                                                                              - Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.
                                                                                                                                                                                                                              - The global advertising industry had total revenues of $600,391.3m in 2018, representing a compound annual growth rate (CAGR) of 4.6% between 2014 and 2018.
                                                                                                                                                                                                                              - The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $141,702.1m, equivalent to 23.6% of the industry's overall value.
                                                                                                                                                                                                                              - Media planning will grow in importance in the coming years, as identifying the most suitable channel to reach the target audience becomes more complex. Traditional forms of advertising will remain significant, but digital will continue to be the most lucrative channel.

                                                                                                                                                                                                                              Reasons to buy

                                                                                                                                                                                                                              - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
                                                                                                                                                                                                                              - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
                                                                                                                                                                                                                              - Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
                                                                                                                                                                                                                              - Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

                                                                                                                                                                                                                              Buy now