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Global Ad Serving & Retargeting Service Market Research Report 2022

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Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Market Analysis by Type
      • 1.2.1 Global Ad Serving & Retargeting Service Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
      • 1.2.2 Online Service
      • 1.2.3 Offline Service
    • 1.3 Market by Application
      • 1.3.1 Global Ad Serving & Retargeting Service Market Share by Application: 2017 VS 2021 VS 2028
      • 1.3.2 SMEs
      • 1.3.3 Large Enterprises
      • 1.3.4 Individuals
    • 1.4 Study Objectives
    • 1.5 Years Considered

    2 Global Growth Trends

    • 2.1 Global Ad Serving & Retargeting Service Market Perspective (2017-2028)
    • 2.2 Ad Serving & Retargeting Service Growth Trends by Region
      • 2.2.1 Ad Serving & Retargeting Service Market Size by Region: 2017 VS 2021 VS 2028
      • 2.2.2 Ad Serving & Retargeting Service Historic Market Size by Region (2017-2022)
      • 2.2.3 Ad Serving & Retargeting Service Forecasted Market Size by Region (2023-2028)
    • 2.3 Ad Serving & Retargeting Service Market Dynamics
      • 2.3.1 Ad Serving & Retargeting Service Industry Trends
      • 2.3.2 Ad Serving & Retargeting Service Market Drivers
      • 2.3.3 Ad Serving & Retargeting Service Market Challenges
      • 2.3.4 Ad Serving & Retargeting Service Market Restraints

    3 Competition Landscape by Key Players

    • 3.1 Global Top Ad Serving & Retargeting Service Players by Revenue
      • 3.1.1 Global Top Ad Serving & Retargeting Service Players by Revenue (2017-2022)
      • 3.1.2 Global Ad Serving & Retargeting Service Revenue Market Share by Players (2017-2022)
    • 3.2 Global Ad Serving & Retargeting Service Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    • 3.3 Players Covered: Ranking by Ad Serving & Retargeting Service Revenue
    • 3.4 Global Ad Serving & Retargeting Service Market Concentration Ratio
      • 3.4.1 Global Ad Serving & Retargeting Service Market Concentration Ratio (CR5 and HHI)
      • 3.4.2 Global Top 10 and Top 5 Companies by Ad Serving & Retargeting Service Revenue in 2021
    • 3.5 Ad Serving & Retargeting Service Key Players Head office and Area Served
    • 3.6 Key Players Ad Serving & Retargeting Service Product Solution and Service
    • 3.7 Date of Enter into Ad Serving & Retargeting Service Market
    • 3.8 Mergers & Acquisitions, Expansion Plans

    4 Ad Serving & Retargeting Service Breakdown Data by Type

    • 4.1 Global Ad Serving & Retargeting Service Historic Market Size by Type (2017-2022)
    • 4.2 Global Ad Serving & Retargeting Service Forecasted Market Size by Type (2023-2028)

    5 Ad Serving & Retargeting Service Breakdown Data by Application

    • 5.1 Global Ad Serving & Retargeting Service Historic Market Size by Application (2017-2022)
    • 5.2 Global Ad Serving & Retargeting Service Forecasted Market Size by Application (2023-2028)

    6 North America

    • 6.1 North America Ad Serving & Retargeting Service Market Size (2017-2028)
    • 6.2 North America Ad Serving & Retargeting Service Market Size by Country (2017-2022)
    • 6.3 North America Ad Serving & Retargeting Service Market Size by Country (2023-2028)
    • 6.4 United States
    • 6.5 Canada

    7 Europe

    • 7.1 Europe Ad Serving & Retargeting Service Market Size (2017-2028)
    • 7.2 Europe Ad Serving & Retargeting Service Market Size by Country (2017-2022)
    • 7.3 Europe Ad Serving & Retargeting Service Market Size by Country (2023-2028)
    • 7.4 Germany
    • 7.5 France
    • 7.6 U.K.
    • 7.7 Italy
    • 7.8 Russia
    • 7.9 Nordic Countries

    8 Asia-Pacific

    • 8.1 Asia-Pacific Ad Serving & Retargeting Service Market Size (2017-2028)
    • 8.2 Asia-Pacific Ad Serving & Retargeting Service Market Size by Country (2017-2022)
    • 8.3 Asia-Pacific Ad Serving & Retargeting Service Market Size by Country (2023-2028)
    • 8.4 China
    • 8.5 Japan
    • 8.6 South Korea
    • 8.7 Southeast Asia
    • 8.8 India
    • 8.9 Australia

    9 Latin America

    • 9.1 Latin America Ad Serving & Retargeting Service Market Size (2017-2028)
    • 9.2 Latin America Ad Serving & Retargeting Service Market Size by Country (2017-2022)
    • 9.3 Latin America Ad Serving & Retargeting Service Market Size by Country (2023-2028)
    • 9.4 Mexico
    • 9.5 Brazil

    10 Middle East & Africa

    • 10.1 Middle East & Africa Ad Serving & Retargeting Service Market Size (2017-2028)
    • 10.2 Middle East & Africa Ad Serving & Retargeting Service Market Size by Country (2017-2022)
    • 10.3 Middle East & Africa Ad Serving & Retargeting Service Market Size by Country (2023-2028)
    • 10.4 Turkey
    • 10.5 Saudi Arabia
    • 10.6 UAE

    11 Key Players Profiles

    • 11.1 Facebook
      • 11.1.1 Facebook Company Detail
      • 11.1.2 Facebook Business Overview
      • 11.1.3 Facebook Ad Serving & Retargeting Service Introduction
      • 11.1.4 Facebook Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.1.5 Facebook Recent Development
    • 11.2 Google
      • 11.2.1 Google Company Detail
      • 11.2.2 Google Business Overview
      • 11.2.3 Google Ad Serving & Retargeting Service Introduction
      • 11.2.4 Google Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.2.5 Google Recent Development
    • 11.3 Criteo
      • 11.3.1 Criteo Company Detail
      • 11.3.2 Criteo Business Overview
      • 11.3.3 Criteo Ad Serving & Retargeting Service Introduction
      • 11.3.4 Criteo Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.3.5 Criteo Recent Development
    • 11.4 AdRoll
      • 11.4.1 AdRoll Company Detail
      • 11.4.2 AdRoll Business Overview
      • 11.4.3 AdRoll Ad Serving & Retargeting Service Introduction
      • 11.4.4 AdRoll Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.4.5 AdRoll Recent Development
    • 11.5 LinkedIn
      • 11.5.1 LinkedIn Company Detail
      • 11.5.2 LinkedIn Business Overview
      • 11.5.3 LinkedIn Ad Serving & Retargeting Service Introduction
      • 11.5.4 LinkedIn Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.5.5 LinkedIn Recent Development
    • 11.6 Twitter
      • 11.6.1 Twitter Company Detail
      • 11.6.2 Twitter Business Overview
      • 11.6.3 Twitter Ad Serving & Retargeting Service Introduction
      • 11.6.4 Twitter Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.6.5 Twitter Recent Development
    • 11.7 Marin Software
      • 11.7.1 Marin Software Company Detail
      • 11.7.2 Marin Software Business Overview
      • 11.7.3 Marin Software Ad Serving & Retargeting Service Introduction
      • 11.7.4 Marin Software Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.7.5 Marin Software Recent Development
    • 11.8 Terminus
      • 11.8.1 Terminus Company Detail
      • 11.8.2 Terminus Business Overview
      • 11.8.3 Terminus Ad Serving & Retargeting Service Introduction
      • 11.8.4 Terminus Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.8.5 Terminus Recent Development
    • 11.9 OpenX
      • 11.9.1 OpenX Company Detail
      • 11.9.2 OpenX Business Overview
      • 11.9.3 OpenX Ad Serving & Retargeting Service Introduction
      • 11.9.4 OpenX Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.9.5 OpenX Recent Development
    • 11.10 AppNexus
      • 11.10.1 AppNexus Company Detail
      • 11.10.2 AppNexus Business Overview
      • 11.10.3 AppNexus Ad Serving & Retargeting Service Introduction
      • 11.10.4 AppNexus Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.10.5 AppNexus Recent Development
    • 11.11 Acquisio
      • 11.11.1 Acquisio Company Detail
      • 11.11.2 Acquisio Business Overview
      • 11.11.3 Acquisio Ad Serving & Retargeting Service Introduction
      • 11.11.4 Acquisio Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.11.5 Acquisio Recent Development
    • 11.12 Kenshoo
      • 11.12.1 Kenshoo Company Detail
      • 11.12.2 Kenshoo Business Overview
      • 11.12.3 Kenshoo Ad Serving & Retargeting Service Introduction
      • 11.12.4 Kenshoo Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.12.5 Kenshoo Recent Development
    • 11.13 Adobe
      • 11.13.1 Adobe Company Detail
      • 11.13.2 Adobe Business Overview
      • 11.13.3 Adobe Ad Serving & Retargeting Service Introduction
      • 11.13.4 Adobe Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.13.5 Adobe Recent Development
    • 11.14 StackAdapt
      • 11.14.1 StackAdapt Company Detail
      • 11.14.2 StackAdapt Business Overview
      • 11.14.3 StackAdapt Ad Serving & Retargeting Service Introduction
      • 11.14.4 StackAdapt Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.14.5 StackAdapt Recent Development
    • 11.15 Centro
      • 11.15.1 Centro Company Detail
      • 11.15.2 Centro Business Overview
      • 11.15.3 Centro Ad Serving & Retargeting Service Introduction
      • 11.15.4 Centro Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.15.5 Centro Recent Development
    • 11.16 Sprinklr
      • 11.16.1 Sprinklr Company Detail
      • 11.16.2 Sprinklr Business Overview
      • 11.16.3 Sprinklr Ad Serving & Retargeting Service Introduction
      • 11.16.4 Sprinklr Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.16.5 Sprinklr Recent Development
    • 11.17 Sizmek
      • 11.17.1 Sizmek Company Detail
      • 11.17.2 Sizmek Business Overview
      • 11.17.3 Sizmek Ad Serving & Retargeting Service Introduction
      • 11.17.4 Sizmek Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.17.5 Sizmek Recent Development
    • 11.18 MediaMath
      • 11.18.1 MediaMath Company Detail
      • 11.18.2 MediaMath Business Overview
      • 11.18.3 MediaMath Ad Serving & Retargeting Service Introduction
      • 11.18.4 MediaMath Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.18.5 MediaMath Recent Development
    • 11.19 Quality Unit
      • 11.19.1 Quality Unit Company Detail
      • 11.19.2 Quality Unit Business Overview
      • 11.19.3 Quality Unit Ad Serving & Retargeting Service Introduction
      • 11.19.4 Quality Unit Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.19.5 Quality Unit Recent Development
    • 11.20 The Trade Desk
      • 11.20.1 The Trade Desk Company Detail
      • 11.20.2 The Trade Desk Business Overview
      • 11.20.3 The Trade Desk Ad Serving & Retargeting Service Introduction
      • 11.20.4 The Trade Desk Revenue in Ad Serving & Retargeting Service Business (2017-2022)
      • 11.20.5 The Trade Desk Recent Development

    12 Analyst's Viewpoints/Conclusions

      13 Appendix

      • 13.1 Research Methodology
        • 13.1.1 Methodology/Research Approach
        • 13.1.2 Data Source
      • 13.2 Disclaimer

      Summary:

      Industry Insights
      The global Ad Serving & Retargeting Service market size is projected to reach US$ million by 2028, from US$ million in 2021, at a CAGR of % during 2022-2028.
      Fully considering the economic change by this health crisis, Online Service accounting for % of the Ad Serving & Retargeting Service global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While SMEs segment is altered to an % CAGR throughout this forecast period.
      China Ad Serving & Retargeting Service market size is valued at US$ million in 2021, while the North America and Europe Ad Serving & Retargeting Service are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period 2022-2028. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe Ad Serving & Retargeting Service landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period 2022-2028.
      With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Ad Serving & Retargeting Service market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Ad Serving & Retargeting Service market in terms of revenue.
      Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Ad Serving & Retargeting Service market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Ad Serving & Retargeting Service market.
      Impact of Covid-19 Outbreak
      This section of the report has explored the overall status of the Covid scenario and has offered valuable insights into the changes in supply chain disruption, fluctuations in demand, etc. The analysts have also focused on the key measures that the companies are opting to withstand the harsh scenario.
      Segmental Analysis
      The report has been segmented into product and application segments. The researchers have documented all the products present today in the Ad Serving & Retargeting Service market. They have also shed light on the new product innovations and launches by the key players. In the segmental analysis, the analysts have provided revenue forecast figures based on type and application for the period 2017-2028. They have also discussed about the growth rate and potential of each segment for the period 2017-2028.
      Ad Serving & Retargeting Service Breakdown Data by Type
      Online Service
      Offline Service
      Ad Serving & Retargeting Service Breakdown Data by Application
      SMEs
      Large Enterprises
      Individuals
      Regional Analysis
      North America
      United States
      Canada
      Europe
      Germany
      France
      UK
      Italy
      Russia
      Nordic Countries
      Rest of Europe
      Asia-Pacific
      China
      Japan
      South Korea
      Southeast Asia
      India
      Australia
      Rest of Asia
      Latin America
      Mexico
      Brazil
      Rest of Latin America
      Middle East & Africa
      Turkey
      Saudi Arabia
      UAE
      Rest of MEA
      Competitive Landscape
      This segment focuses on the key players operating in the industry. It underlines all the current and future activities by the prominent manufacturers. By understanding various initiatives being taken up by different players, readers will gain the ability to settle on correct business choices. The authors of the report have provided accurate revenue figures of the companies for the period 2017-2022. The clients are sure to gain the upper hand once they get hold of this report. Key players studied in the research report include:
      Facebook
      Google
      Criteo
      AdRoll
      LinkedIn
      Twitter
      Marin Software
      Terminus
      OpenX
      AppNexus
      Acquisio
      Kenshoo
      Adobe
      StackAdapt
      Centro
      Sprinklr
      Sizmek
      MediaMath
      Quality Unit
      The Trade Desk
      Frequently Asked Questions
      What factors will challenge the Ad Serving & Retargeting Service market growth?
      Which end-use segment will expand at the fastest CAGR in the Ad Serving & Retargeting Service market?
      Which are the emerging players in the Ad Serving & Retargeting Service market?
      How concentrated is the Ad Serving & Retargeting Service market?
      Which factors are positively contributing to the Ad Serving & Retargeting Service market growth?
      Which are the novel product innovations in the Ad Serving & Retargeting Service market?
      Which product segment will emerge as the most lucrative in the Ad Serving & Retargeting Service market?
      Which factors are increasing the competition in the Ad Serving & Retargeting Service market?
      Which are the strategic measures taken by the Ad Serving & Retargeting Service industry players?
      Which region will witness inactive growth during the forecast period?
      What key trends are likely to emerge in the Ad Serving & Retargeting Service market in the coming years?
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