Report Detail

Other Consumer Health in Kazakhstan

  • RnM2891602
  • |
  • 07 February, 2019
  • |
  • Global
  • |
  • 74 Pages
  • |
  • Euromonitor
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  • Other

There are several factors that contributed to the growing sales of consumer health products in Kazakhstan in 2018, not the least of which was the country’s improved economic conditions. The improving standard of living and disposable income of the population is boosting sales. Another factor is the increasingly ageing population in Kazakhstan. Older consumers are increasingly demanding products positioned to help keep their health in good condition. Because older people are in fact the main cons...

Euromonitor International's Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN KAZAKHSTAN

    Euromonitor International

      January 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Consumer Health Records A Positive Development in 2018

              Younger Consumers Tend To Explore Consumer Health Products Through the Internet and Social Networks

                Active Performance of International Players in 2018

                  Chemists/pharmacies Remains the Leading Distribution Channel in 2018

                    Trends That Will Affect Consumer Health in Kazakhstan Over the Forecast Period

                      Market Indicators

                        Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                          Table 2 Life Expectancy at Birth 2013-2018

                            Market Data

                              Table 3 Sales of Consumer Health by Category: Value 2013-2018

                                Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                  Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

                                    Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                      Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

                                        Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

                                          Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                            Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                              Appendix

                                                OTC Registration and Classification

                                                  Vitamins and Dietary Supplements Registration and Classification

                                                    Self-medication/self-care and Preventive Medicine

                                                      Switches

                                                        Sources

                                                          Summary 1 Research Sources

                                                            Headlines

                                                              Prospects

                                                                Adult Aspirin Sees the Fastest Growth in 2018

                                                                  Growing Number of Old People Supports Sales of Analgesics

                                                                    Aches and Pain Are Widespread Symptoms That Contribute To Analgesics Consumption

                                                                      Competitive Landscape

                                                                        Successful Manufacturers Actively Promote Their Analgesics Brands

                                                                          International Companies Dominate Analgesics in Kazakhstan

                                                                            Manufacturers That Offer Cheap Brands Will Benefit Over the Forecast Period

                                                                              Category Data

                                                                                Table 11 Sales of Analgesics by Category: Value 2013-2018

                                                                                  Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

                                                                                    Table 13 Forecast Sales of Analgesics by Category: Value 2018-2023

                                                                                      Table 14 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

                                                                                        Headlines

                                                                                          Prospects

                                                                                            Demand for Cough, Cold and Allergy (hay Fever) Remedies Remains Seasonal

                                                                                              Self-diagnosis and Self-medication Widespread in Cough, Cold and Allergy (hay Fever) Remedies

                                                                                                Price Is the Main Factor in the Purchasing Process

                                                                                                  Competitive Landscape

                                                                                                    Modest Advertising and Promotional Activity

                                                                                                      Santo Member of Polpharma Group Holds on To Its Leading Position in Kazakhstan

                                                                                                        Good Prospects for Herbal/traditional Brands

                                                                                                          Category Data

                                                                                                            Table 15 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

                                                                                                              Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

                                                                                                                Table 17 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

                                                                                                                  Table 18 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

                                                                                                                    Table 19 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

                                                                                                                      Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

                                                                                                                        Headlines

                                                                                                                          Prospects

                                                                                                                            Growing Standard of Living Supports Sales of Dermatologicals

                                                                                                                              Paediatric Dermatologicals Sees the Fastest Growth in 2018

                                                                                                                                Dermatologicals Faces Competition From Beauty and Personal Care

                                                                                                                                  Competitive Landscape

                                                                                                                                    Manufacturers Run Modest Marketing Campaigns

                                                                                                                                      International Companies Dominate the Category

                                                                                                                                        Opportunity for Private Label Developments in Dermatologicals

                                                                                                                                          Category Data

                                                                                                                                            Table 21 Sales of Dermatologicals by Category: Value 2013-2018

                                                                                                                                              Table 22 Sales of Dermatologicals by Category: % Value Growth 2013-2018

                                                                                                                                                Table 23 NBO Company Shares of Dermatologicals: % Value 2014-2018

                                                                                                                                                  Table 24 LBN Brand Shares of Dermatologicals: % Value 2015-2018

                                                                                                                                                    Table 25 Forecast Sales of Dermatologicals by Category: Value 2018-2023

                                                                                                                                                      Table 26 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

                                                                                                                                                        Headlines

                                                                                                                                                          Prospects

                                                                                                                                                            Pharmacists Play An Important Role in Consumers' Choice

                                                                                                                                                              Paediatric Diarrhoeal Remedies Sees the Fastest Growth

                                                                                                                                                                Hectic Lifestyles and Poor Dietary Habits Support Sales of Digestive Remedies

                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                    Companies Actively Engage in Marketing Campaigns

                                                                                                                                                                      the Opportunity for New Product Development

                                                                                                                                                                        Russian and Belarusian Brands Strengthen Their Positions

                                                                                                                                                                          Category Data

                                                                                                                                                                            Table 27 Sales of Digestive Remedies by Category: Value 2013-2018

                                                                                                                                                                              Table 28 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

                                                                                                                                                                                Table 29 NBO Company Shares of Digestive Remedies: % Value 2014-2018

                                                                                                                                                                                  Table 30 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

                                                                                                                                                                                    Table 31 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

                                                                                                                                                                                      Table 32 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

                                                                                                                                                                                        Headlines

                                                                                                                                                                                          Prospects

                                                                                                                                                                                            Growth in Ageing Population Drives Demand

                                                                                                                                                                                              Increase in Volume of Small Cuts, Accidents and Surgery Supports Sales of Wound Care

                                                                                                                                                                                                Rising Demand for Wound Care Innovations

                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                    Opportunity for Private Label Development

                                                                                                                                                                                                      A Large Number of Small Companies Are Present in Wound Care

                                                                                                                                                                                                        Low Investments in Advertising and Promotion

                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                            Table 33 Sales of Wound Care by Category: Value 2013-2018

                                                                                                                                                                                                              Table 34 Sales of Wound Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                Table 35 NBO Company Shares of Wound Care: % Value 2014-2018

                                                                                                                                                                                                                  Table 36 LBN Brand Shares of Wound Care: % Value 2015-2018

                                                                                                                                                                                                                    Table 37 Forecast Sales of Wound Care by Category: Value 2018-2023

                                                                                                                                                                                                                      Table 38 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                            Key Sports Nutrition Consumers Are Young People Who Follow A Healthy Lifestyle

                                                                                                                                                                                                                              High Unit Price of Sports Nutrition Is the Main Barrier To More Extensive Sales Growth

                                                                                                                                                                                                                                Positive Factors That Boost Sales of Sports Nutrition in Kazakhstan

                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                    Growing Product Variety and Brand Range of Sports Nutrition

                                                                                                                                                                                                                                      Companies Actively Support Sports Nutrition With Marketing Campaigns

                                                                                                                                                                                                                                        A New Domestic Player Emerges

                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                            Table 39 Sales of Sports Nutrition by Category: Value 2013-2018

                                                                                                                                                                                                                                              Table 40 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                Table 41 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                                                                                                                                                                                                                                  Table 42 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                                                                                                                                                                                                                                    Table 43 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                                                                                                                                                                                                                                      Table 44 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                            Demand for Wellness and Illness Prevention Boosts Sales

                                                                                                                                                                                                                                                              the Growing Population of People Aged 65+

                                                                                                                                                                                                                                                                Dietary Supplements Are Not Required To Have Gmp Standard

                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                    Consumers Like New Product Launches But Not Price Rises

                                                                                                                                                                                                                                                                      Direct Sellers Play An Important Role in Dietary Supplements Development

                                                                                                                                                                                                                                                                        International Companies Continue To Dominate Sales

                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                            Table 45 Sales of Dietary Supplements by Category: Value 2013-2018

                                                                                                                                                                                                                                                                              Table 46 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                Table 47 Sales of Dietary Supplements by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                  Table 48 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                    Table 49 NBO Company Shares of Dietary Supplements: % Value 2014-2018

                                                                                                                                                                                                                                                                                      Table 50 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

                                                                                                                                                                                                                                                                                        Table 51 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                          Table 52 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                Vitamin B Sees the Fastest Growth in 2018

                                                                                                                                                                                                                                                                                                  Unhealthy Lifestyle Contributes To the Growing Demand for Vitamins

                                                                                                                                                                                                                                                                                                    Trade Press and Electronic Media Support the Development of Vitamins

                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                        Takeda Pharmaceutical Leads in 2018

                                                                                                                                                                                                                                                                                                          Manufacturers See Opportunities With New Product Development

                                                                                                                                                                                                                                                                                                            International Companies Still Dominate Vitamins in Kazakhstan

                                                                                                                                                                                                                                                                                                              Category Data

                                                                                                                                                                                                                                                                                                                Table 53 Sales of Vitamins by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                  Table 54 Sales of Vitamins by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                    Table 55 Sales of Multivitamins by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                      Table 56 NBO Company Shares of Vitamins: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                        Table 57 LBN Brand Shares of Vitamins: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                          Table 58 Forecast Sales of Vitamins by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                            Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                  Women Take Proactive Care of Their Bodies

                                                                                                                                                                                                                                                                                                                                    Meal Replacement Sees the Fastest Growth in 2018

                                                                                                                                                                                                                                                                                                                                      Competition Comes From Sports Nutrition

                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                          Marketing Campaigns Are Mainly Run Through Internet Forums and Social Networks

                                                                                                                                                                                                                                                                                                                                            Domestic Manufacturers Record A Weak Performance

                                                                                                                                                                                                                                                                                                                                              Favourable Regulations Create An Opportunity for the Number of Players To Grow

                                                                                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                                                                                  Table 60 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                    Table 61 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                      Table 62 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                        Table 63 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                          Table 64 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                            Table 65 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                                                  Opportunities for Herbal/traditional Products Development in Kazakhstan

                                                                                                                                                                                                                                                                                                                                                                    Growth of Healthy Lifestyles Amongst the Younger Generation

                                                                                                                                                                                                                                                                                                                                                                      Demand for Faster Relief Could Dampen Growth of Herbal/traditional Products

                                                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                          Lack of New Product Developments

                                                                                                                                                                                                                                                                                                                                                                            the Opportunity for Domestic Companies

                                                                                                                                                                                                                                                                                                                                                                              Private Label Remains Negligible

                                                                                                                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                                                                                                                  Table 66 Sales of Herbal/Traditional Products: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                    Table 67 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                      Table 68 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                        Table 69 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                          Table 70 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                            Table 71 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                                                                                  Growing Importance of Childcare Stimulates Paediatric Consumer Health

                                                                                                                                                                                                                                                                                                                                                                                                    Growth in the 0-12 Population Segment Supports Sales of Paediatric Consumer Health

                                                                                                                                                                                                                                                                                                                                                                                                      Increasing Demand for User-friendly Formats of Paediatric Consumer Health

                                                                                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                          Santo Member of Polpharma Group Plans To Develop Paediatric Cough and Cold Remedies

                                                                                                                                                                                                                                                                                                                                                                                                            Only Moderate Advertising and Promotion of Paediatric Consumer Health Seen in Kazakhstan

                                                                                                                                                                                                                                                                                                                                                                                                              New Entrants Likely To Appear Over the Forecast Period

                                                                                                                                                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                  Table 72 Sales of Paediatric Consumer Health by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                    Table 73 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                      Table 74 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                        Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                          Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                          Summary:
                                                                                                                                                                                                                                                                                                                                                                                                                          Get latest Market Research Reports on Consumer Health in Kazakhstan. Industry analysis & Market Report on Consumer Health in Kazakhstan is a syndicated market report, published as Consumer Health in Kazakhstan. It is complete Research Study and Industry Analysis of Consumer Health in Kazakhstan market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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