Report Detail

Retail Black Friday in the UK - 2018

  • RnM2945114
  • |
  • 14 February, 2019
  • |
  • Global
  • |
  • 151 Pages
  • |
  • GlobalData
  • |
  • Retail

Black Friday in the UK - 2018

Summary

"Black Friday in the UK - 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

- Black Friday has become an established event in the shopping calendar, with 99.0% of consumers stating they are familiar with the term “Black Friday”. This
- year penetration was up on 2017, with 52.7% of consumers purchasing during the period.
- Majority of Black Friday spend is online, with Amazon being the star performer this year.
- Consumers spent more on treats for themselves and others.

Reasons to buy

- Use our in-depth consumer insight to learn which categories within Black Friday are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and interesting product ranges in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain product categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each product category.


Table of Contents

    THE KEY FINDINGS

      The Key Findings

        Black Friday has a growing impact on when consumers purchase in Q4, shifting sales patterns

          Majority of Black Friday spend is online, with Amazon being the star performer

            Consumers spent more on treats for themselves and others

              Trend insight - stores

                Trend insight - social media

                  Trend insight - online

                    Trend insight - anti Black Friday

                      CONSUMER ATTITUDES

                        Key findings

                          Black Friday shopper penetration

                            Black Friday awareness

                              Black Friday participation

                                Barriers to purchase

                                  Financial wellbeing

                                    Black Friday spending

                                      Financing spending

                                        Purchasing dates

                                          Impact of timing

                                            Impact of Christmas spend

                                              Purchasing recipients

                                                Research

                                                  Retailer promotions

                                                    Consumer attitudes to deals

                                                      Percentage of online spend

                                                        Consumer preferences

                                                          Consumer expectations

                                                            Black Friday statements

                                                              Retailer ratings - grocers

                                                                Retailer ratings - non-food retailers

                                                                  ELECTRICALS & TECHNOLOGY

                                                                    Key findings

                                                                      Retailer selection

                                                                        Channel usage

                                                                          Device usage

                                                                            Fulfilment

                                                                              Spending

                                                                                Retailer used

                                                                                  Buying dynamics

                                                                                    Amazon electricals

                                                                                      FASHION & BEAUTY

                                                                                        Key findings

                                                                                          Retailer selection

                                                                                            Channel usage

                                                                                              Device usage

                                                                                                Fulfilment

                                                                                                  Spending

                                                                                                    Retailer used

                                                                                                      Buying dynamics

                                                                                                        Fashion & Beauty statements

                                                                                                          ENTERTAINMENT & LEISURE

                                                                                                            Key findings

                                                                                                              Retailer selection

                                                                                                                Channel usage

                                                                                                                  Device usage

                                                                                                                    Fulfilment

                                                                                                                      Spending

                                                                                                                        Retailer used

                                                                                                                          Buying dynamics

                                                                                                                            HOMEWARES, FURNITURE & DIY

                                                                                                                              Key findings

                                                                                                                                Retailer selection

                                                                                                                                  Channel usage

                                                                                                                                    Device usage

                                                                                                                                      Fulfilment

                                                                                                                                        Spending

                                                                                                                                          Retailer used

                                                                                                                                            Buying dynamics

                                                                                                                                              SPECIALTY FOOD & DRINK

                                                                                                                                                Key findings

                                                                                                                                                  Retailer selection

                                                                                                                                                    Channel usage

                                                                                                                                                      Device usage

                                                                                                                                                        Fulfilment

                                                                                                                                                          Spending

                                                                                                                                                            Retailer used

                                                                                                                                                              Buying dynamics

                                                                                                                                                                MISCELLANEOUS PRODUCTS

                                                                                                                                                                  Key findings

                                                                                                                                                                    Retailer selection

                                                                                                                                                                      Channel usage

                                                                                                                                                                        Device usage

                                                                                                                                                                          Fulfilment

                                                                                                                                                                            Spending

                                                                                                                                                                              Retailer used

                                                                                                                                                                                Buying dynamics

                                                                                                                                                                                  METHODOLOGY

                                                                                                                                                                                    Technical details: consumer survey work

                                                                                                                                                                                    Summary:
                                                                                                                                                                                    Get latest Market Research Reports on Black Friday. Industry analysis & Market Report on Black Friday is a syndicated market report, published as Black Friday in the UK - 2018. It is complete Research Study and Industry Analysis of Black Friday market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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