Report Detail

Retail Applications of Virtual Reality in Retail Industry

  • RnM2945113
  • |
  • 14 February, 2019
  • |
  • Global
  • |
  • 34 Pages
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  • GlobalData
  • |
  • Retail

Applications of Virtual Reality in Retail Industry

Summary

"Applications of Virtual Reality in Retail Industry", provides an overview of evolution of virtual reality, its impact on retail, areas of application, opportunities and challenges, case studies and its utilization in retail marketing and promotions.

VR in retail opens up several opportunities for retailers and enables them to connect with a wider audience without the need for physical store expansion. The rapid growth of online retail has had a significant impact on traditional shopping, and the inception of VR is set to take this transformation another step forward by enabling shoppers to view product ranges, access product details, and gain an accurate feel for the look and style of the product virtually.

Scope

- VR eliminates time and space limitations, and allows retailers to reach a wider audience. The virtual stores also allow shoppers from more remote areas to gain access to their favorite brands and products.
- VR provides a completely immersive experience, with stores and products displayed in three dimensions in front of the user, on virtual shelves in the virtual store. Once the product is in front of them, consumers can get a truer sense of the look and style of the product.
- VR enables retailers to not only strengthen their online business by offering a completely immersive, near-reality experience, but also promotes their brands and products to shoppers.
- Virtual store technology is predicted to change ‘traditional’ retail completely. Online retail offers easy accessibility to products and brands, but doesn’t allow users to experience the actual look and size of the product in a 3D environment.
- Virtual stores though enable shoppers to explore the vast range of products and also enables retailers to reach out to shoppers in remote areas without requiring new physical stores or additional staff. Virtual guide, an added feature in virtual stores, provides details of the products and their manufacturing background thus eliminating the need for additional staff support.

Reasons to buy

- Areas of application of Virtual Reality in Retail Industry
- Opportunities & Challenges in applications of Virtual Reality in Retail Industry
- In-store Technology Advancements & Trends
- Marketing & Promotions Case Studies
- Virtual Stores & Payment Solutions.


Table of Contents

    Evolution & Benefits

      Opportunities & Challenges

        Case Studies

          In-store Technology

            Marketing & Promotions

              Virtual Stores

                Payment Solutions

                  About GlobalData

                  Summary:
                  Get latest Market Research Reports on Virtual Reality. Industry analysis & Market Report on Virtual Reality is a syndicated market report, published as Applications of Virtual Reality in Retail Industry. It is complete Research Study and Industry Analysis of Virtual Reality market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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