Advertising Market Research: Global Status & Forecast by Geography, Type & Application (2015-2025)

Table of Content

1 Industrial Chain Overview

• 1.1 Advertising Industry
  • 1.1.1 Overview
  • 1.1.2 Characteristics of Advertising
• 1.2 Upstream
  • 1.2.1 Major Materials
  • 1.2.2 Manufacturing Overview
• 1.3 Product List By Type
  • 1.3.1 TV Advertising
  • 1.3.2 Newspaper & Magazine Advertising
  • 1.3.3 Outdoors Advertising
  • 1.3.4 Radio Advertising
  • 1.3.5 Internet Advertising
  • 1.3.6 Others
• 1.4 End-Use List
  • 1.4.1 Demand in Food & Beverage Industry
  • 1.4.2 Demand in Vehicles Industry
  • 1.4.3 Demand in Health and Medical Industry
  • 1.4.4 Demand in Commercial and Personal Services
  • 1.4.5 Demand in Consumer Goods
  • 1.4.6 Demand in Others
• 1.5 Global Market Overview
  • 1.5.1 Global Market Size and Forecast, 2015-2025
  • 1.5.2 Global Market Size and Forecast by Geography with CAGR, 2015-2025
  • 1.5.3 Global Market Size and Forecast by Product Type with CAGR, 2015-2025
  • 1.5.4 Global Market Size and Forecast by End-Use with CAGR, 2015-2025

2 Global Production & Consumption by Geography

• 2.1 Global Production & Consumption
  • 2.1.1 Global Production
  • 2.1.2 Global Consumption
• 2.2 Geographic Production & Consumption
  • 2.2.1 Production
    • 2.2.1.1 Asia-Pacific
    • 2.2.1.2 North America
    • 2.2.1.3 South America
    • 2.2.1.4 Europe
    • 2.2.1.5 Middle East & Africa
  • 2.2.2 Consumption
    • 2.2.2.1 Asia-Pacific
    • 2.2.2.2 North America
    • 2.2.2.3 South America
    • 2.2.2.4 Europe
    • 2.2.2.5 Middle East & Africa

  3 Major Manufacturers Introduction

  • 3.1 Manufacturers Overview
  • 3.2 Manufacturers List
    • 3.2.1 Omnicom Group Overview
      • 3.2.1.1 Product Specifications
      • 3.2.1.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.1.3 Recent Developments
      • 3.2.1.4 Future Strategic Planning
    • 3.2.2 WPP Overview
      • 3.2.2.1 Product Specifications
      • 3.2.2.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.2.3 Recent Developments
      • 3.2.2.4 Future Strategic Planning
    • 3.2.3 Dentsu Inc. Overview
      • 3.2.3.1 Product Specifications
      • 3.2.3.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.3.3 Recent Developments
      • 3.2.3.4 Future Strategic Planning
    • 3.2.4 PublicisGroupe Overview
      • 3.2.4.1 Product Specifications
      • 3.2.4.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.4.3 Recent Developments
      • 3.2.4.4 Future Strategic Planning
    • 3.2.5 IPG Overview
      • 3.2.5.1 Product Specifications
      • 3.2.5.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.5.3 Recent Developments
      • 3.2.5.4 Future Strategic Planning
    • 3.2.6 Havas SA Overview
      • 3.2.6.1 Product Specifications
      • 3.2.6.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.6.3 Recent Developments
      • 3.2.6.4 Future Strategic Planning
    • 3.2.7 Focus Media Group Overview
      • 3.2.7.1 Product Specifications
      • 3.2.7.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.7.3 Recent Developments
      • 3.2.7.4 Future Strategic Planning
    • 3.2.8 Guangdong Advertising Co., Ltd. Overview
      • 3.2.8.1 Product Specifications
      • 3.2.8.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.8.3 Recent Developments
      • 3.2.8.4 Future Strategic Planning
    • 3.2.9 Bluefocus Communication Group Co., Ltd. Overview
      • 3.2.9.1 Product Specifications
      • 3.2.9.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.9.3 Recent Developments
      • 3.2.9.4 Future Strategic Planning
    • 3.2.10 SiMei Media Overview
      • 3.2.10.1 Product Specifications
      • 3.2.10.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.10.3 Recent Developments
      • 3.2.10.4 Future Strategic Planning
    • 3.2.11 AVIC Culture Co.,Ltd. Overview
      • 3.2.11.1 Product Specifications
      • 3.2.11.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.11.3 Recent Developments
      • 3.2.11.4 Future Strategic Planning
    • 3.2.12 Yinlimedia Overview
      • 3.2.12.1 Product Specifications
      • 3.2.12.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.12.3 Recent Developments
      • 3.2.12.4 Future Strategic Planning
    • 3.2.13 Hunan TV and Broadcast Intermediary Co., Ltd. Overview
      • 3.2.13.1 Product Specifications
      • 3.2.13.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.13.3 Recent Developments
      • 3.2.13.4 Future Strategic Planning
    • 3.2.14 Guangdong Guangzhou Daily Media Co., Ltd. Overview
      • 3.2.14.1 Product Specifications
      • 3.2.14.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.14.3 Recent Developments
      • 3.2.14.4 Future Strategic Planning
    • 3.2.15 Beijing Bashi Media Co., Ltd. Overview
      • 3.2.15.1 Product Specifications
      • 3.2.15.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.15.3 Recent Developments
      • 3.2.15.4 Future Strategic Planning
    • 3.2.16 Dahe Group Overview
      • 3.2.16.1 Product Specifications
      • 3.2.16.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.16.3 Recent Developments
      • 3.2.16.4 Future Strategic Planning
    • 3.2.17 China Television Media Overview
      • 3.2.17.1 Product Specifications
      • 3.2.17.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.17.3 Recent Developments
      • 3.2.17.4 Future Strategic Planning
    • 3.2.18 Spearhead Integrated Marketing Communication Group Overview
      • 3.2.18.1 Product Specifications
      • 3.2.18.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.18.3 Recent Developments
      • 3.2.18.4 Future Strategic Planning
    • 3.2.19 Shanghai Xinhua Media Co., Ltd. Overview
      • 3.2.19.1 Product Specifications
      • 3.2.19.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.19.3 Recent Developments
      • 3.2.19.4 Future Strategic Planning
    • 3.2.20 Chengdu B-ray Media Co., Ltd. Overview
      • 3.2.20.1 Product Specifications
      • 3.2.20.2 Business Data (Production Amount (Million USD), Cost, Margin)
      • 3.2.20.3 Recent Developments
      • 3.2.20.4 Future Strategic Planning

    4 Market Competition Pattern

    • 4.1 Market Size and Sketch
    • 4.2 Company Market Share
      • 4.2.1 Global Production by Major Manufacturers
      • 4.2.2 Market Concentration Analysis
    • 4.3 Market News and Trend
      • 4.3.1 Merger & Acquisition
      • 4.3.2 New Product Launch

    5 Product Type Segment

    • 5.1 Global Overview by Product Type Segment
    • 5.2 Segment Subdivision by Product Type
      • 5.2.1 Market in TV Advertising
        • 5.2.1.1 Market Size
        • 5.2.1.2 Situation & Development
      • 5.2.2 Market in Newspaper & Magazine Advertising
        • 5.2.2.1 Market Size
        • 5.2.2.2 Situation & Development
      • 5.2.3 Market in Outdoors Advertising
        • 5.2.3.1 Market Size
        • 5.2.3.2 Situation & Development
      • 5.2.4 Market in Radio Advertising
        • 5.2.4.1 Market Size
        • 5.2.4.2 Situation & Development
      • 5.2.5 Market in Internet Advertising
        • 5.2.5.1 Market Size
        • 5.2.5.2 Situation & Development
      • 5.2.6 Market in Others
        • 5.2.6.1 Market Size
        • 5.2.6.2 Situation & Development

      6 End-Use Segment

      • 6.1 Global Overview by End-Use Segment
      • 6.2 Segment Subdivision
        • 6.2.1 Market in Food & Beverage Industry
          • 6.2.1.1 Market Size
          • 6.2.1.2 Situation & Development
        • 6.2.2 Market in Vehicles Industry
          • 6.2.2.1 Market Size
          • 6.2.2.2 Situation & Development
        • 6.2.3 Market in Health and Medical Industry
          • 6.2.3.1 Market Size
          • 6.2.3.2 Situation & Development
        • 6.2.4 Market in Commercial and Personal Services
          • 6.2.4.1 Market Size
          • 6.2.4.2 Situation & Development
        • 6.2.5 Market in Consumer Goods
          • 6.2.5.1 Market Size
          • 6.2.5.2 Situation & Development
        • 6.2.6 Market in Others
          • 6.2.6.1 Market Size
          • 6.2.6.2 Situation & Development

        7 Market Forecast & Trend

        • 7.1 Regional Forecast
        • 7.2 Consumption Forecast
          • 7.2.1 Product Type Forecast
          • 7.2.2 End-Use Forecast
        • 7.3 Investment Trend
        • 7.4 Consumption Trend

        8 Price & Channel

        • 8.1 Price and Cost
          • 8.1.1 Price
          • 8.1.2 Cost
        • 8.2 Channel Segment

        9 Market Drivers & Investment Environment

        • 9.1 Market Drivers
        • 9.2 Investment Environment

        10 Research Conclusion

        List of Tables

        Table Global Market Size and Forecast by Geography with Growth Rate, 2015-2025

        Table Global Market Size and Forecast by Type with Growth Rate, 2015-2025

        Table Global Market Size and Forecast by End-Use with Growth Rate, 2015-2025

        Table Global Production Amount Status and Growth Rate by Geography, 2015-2018, in Million USD

        Table Global Market Amount and Growth Rate by Geography, 2015-2018, in Million USD

        Table Asia-Pacific Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD

        Table North America Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD

        Table South America Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD

        Table Europe Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD

        Table Middle East & Africa Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD

        Table Asia-Pacific Market Amount and Growth Rate by Region, 2015-2018, in Million USD

        Table North America Market Amount and Growth Rate by Region, 2015-2018, in Million USD

        Table South America Market Amount and Growth Rate by Region, 2015-2018, in Million USD

        Table Europe Market Amount and Growth Rate by Region, 2015-2018, in Million USD

        Table Middle East & Africa Market Amount and Growth Rate by Region, 2015-2018, in Million USD

        Table Major Manufacturers Headquarters and Contact Information

        Table Major Manufacturers Production Amount List in 2018

        Table Omnicom Group Overview List

        Table Advertising Business Operation of Omnicom Group (Production Amount (Million USD), Cost, Gross Margin)

        Table WPP Overview List

        Table Advertising Business Operation of WPP (Production Amount (Million USD), Cost, Gross Margin)

        Table Dentsu Inc. Overview List

        Table Advertising Business Operation of Dentsu Inc. (Production Amount (Million USD), Cost, Gross Margin)

        Table PublicisGroupe Overview List

        Table Advertising Business Operation of PublicisGroupe (Production Amount (Million USD), Cost, Gross Margin)

        Table IPG Overview List

        Table Advertising Business Operation of IPG (Production Amount (Million USD), Cost, Gross Margin)

        Table Havas SA Overview List

        Table Advertising Business Operation of Havas SA (Production Amount (Million USD), Cost, Gross Margin)

        Table Focus Media Group Overview List

        Table Advertising Business Operation of Focus Media Group (Production Amount (Million USD), Cost, Gross Margin)

        Table Guangdong Advertising Co., Ltd. Overview List

        Table Advertising Business Operation of Guangdong Advertising Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

        Table Bluefocus Communication Group Co., Ltd. Overview List

        Table Advertising Business Operation of Bluefocus Communication Group Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

        Table SiMei Media Overview List

        Table Advertising Business Operation of SiMei Media (Production Amount (Million USD), Cost, Gross Margin)

        Table AVIC Culture Co.,Ltd. Overview List

        Table Advertising Business Operation of AVIC Culture Co.,Ltd. (Production Amount (Million USD), Cost, Gross Margin)

        Table Yinlimedia Overview List

        Table Advertising Business Operation of Yinlimedia (Production Amount (Million USD), Cost, Gross Margin)

        Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List

        Table Advertising Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

        Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List

        Table Advertising Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

        Table Beijing Bashi Media Co., Ltd. Overview List

        Table Advertising Business Operation of Beijing Bashi Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

        Table Dahe Group Overview List

        Table Advertising Business Operation of Dahe Group (Production Amount (Million USD), Cost, Gross Margin)

        Table China Television Media Overview List

        Table Advertising Business Operation of China Television Media (Production Amount (Million USD), Cost, Gross Margin)

        Table Spearhead Integrated Marketing Communication Group Overview List

        Table Advertising Business Operation of Spearhead Integrated Marketing Communication Group (Production Amount (Million USD), Cost, Gross Margin)

        Table Shanghai Xinhua Media Co., Ltd. Overview List

        Table Advertising Business Operation of Shanghai Xinhua Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

        Table Chengdu B-ray Media Co., Ltd. Overview List

        Table Advertising Business Operation of Chengdu B-ray Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

        Table Global Production Amount List by Manufacturers, 2015-2018, in Million USD

        Table Global Production Amount Share List by Manufacturers, 2015-2018, in Million USD

        Table Global Market Status and Growth Rate by Product Type Segment, 2015-2018, in Million USD

        Table Global Market Status and Growth Rate by End-Use Segment, 2015-2018, in Million USD

        Table Global Market Forecast by Region Segment 2019-2025, in Million USD

        Table Global Market Amount by Product Type Segment 2019-2025, in Million USD

        Table Global Market Amount by End-Use Segment 2019-2025, in Million USD

        List of Figures

        Figure Advertising Picture List

        Figure Global Market Size and Forecast with Growth Rate, 2015-2025

        Figure Global Production Amount Status and Growth Rate, 2015-2018, in Million USD

        Figure Global Market Amount and Growth Rate, 2015-2018, in Million USD

        Figure Asia-Pacific Production Amount Status and Growth Rate, 2015-2018, in Million USD

        Figure North America Production Amount Status and Growth Rate, 2015-2018, in Million USD

        Figure South America Production Amount Status and Growth Rate, 2015-2018, in Million USD

        Figure Europe Production Amount Status and Growth Rate, 2015-2018, in Million USD

        Figure Middle East & Africa Production Amount Status and Growth Rate, 2015-2018, in Million USD

        Figure Asia-Pacific Market Amount and Growth Rate, 2015-2018, in Million USD

        Figure North America Market Amount and Growth Rate, 2015-2018, in Million USD

        Figure South America Market Amount and Growth Rate, 2015-2018, in Million USD

        Figure Europe Market Amount and Growth Rate, 2015-2018, in Million USD

        Figure Middle East & Africa Market Amount and Growth Rate, 2015-2018, in Million USD

        Figure Global Production Amount Share by Manufacturers in 2019, in Million USD

        Figure Global Market Amount and Growth Rate in TV Advertising, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Newspaper & Magazine Advertising, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Outdoors Advertising, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Radio Advertising, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Internet Advertising, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Others, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Food & Beverage Industry, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Vehicles Industry, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Health and Medical Industry, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Commercial and Personal Services, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Consumer Goods, 2015-2018, in USD Million

        Figure Global Market Amount and Growth Rate in Others, 2015-2018, in USD Million